Barrow & Brooks Sales Director, Alan Brown, aims to increase brand awareness for Barrow & Brooks and generate new business in their target geographical areas on an on-going basis. The organisation needs sales leads but does not have the resource or the skill set required to complete cold calling, relationship building and appointment setting for their target organisations. They outsource this requirement to Full On Marketing (FOM).
How we help
Barrow & Brooks operate to FOM’s traditional ethos of “turning marketing activity up and down” to fit in with their fiscal profile. Typically, they take 2 days telemarketing per month, although do no lead generation during August and December, when holidays are taken and the business is usually busy with other activities.
FOM generate 1-2 opportunities per day. The opportunities identified are quality led and meet criteria set by Barrow & Brooks.
What they say
"Our business model does not run to having an in-house Marketing operation. Full On Marketing are engaged on 'as & when' basis. The services provided have been and continue to be superb and our investment delivers excellent value. What they provide is flexible, very responsive, accurate, professional and above all, produces real results”.