The FOM role (ongoing) is to provide that necessary marketing function, as and when it is required, including:
"Working with a large corporation means that change is enevitable, and through the years of working, the FOM model has evolved and moulded to fit Metsa' Tissue's needs - but FOM has been constantly involved throughout, and provided a flexibility that enables this change easily. Metsa Tissue in the UK has grown from £13million turnover to in excess of £20 million turnover. While there are a lot of factors involved in this growth, one of them is definitely good marketing activity"
“Full On Marketing is an integral part of my business. What attracted me to the proposition in the first instance was the flexibility that their “pay as you go” financial model gave me - helping me to balance my marketing activities throughout the year. However, today the FOM resources are key to our success; their input is pretty much sustained throughout the year and we value their contribution enormously.”
Sales Director for Metsä Tissue UK & Ireland