The primary business objective was increased revenue generation (via new appointment setting) with the overall aim of:
A FOM telemarketing resource works on site at MotivAction’s new premises in Ware, Hertfordshire, 2 days per week, every week. The services provided include:
The targets are large blue chip organisations which are complex. A level of profiling is required, prior to targeting up to 5 different jobs titles with the various service on offer from MotivAction. It is key that the right job title is targeted with the right offer to ensure that the business benefit is fully understood by the budget holder.
We are generating an average of 1 large blue chip sales appointment per telemarketing day. So far, these sales appointments have been strong, with all proceeding to the next stage in the MotivAction sales process.
What they say:
"Full On Marketing have very quickly become an integral part of our Sales Process. They understood our offer easily and have found a way to articulate it as part of a cold calling process in a way we had failed to achieve with other agencies we have tried, and we are very excited about their ongoing ability to help us build our pipeline and support our growth ambitions.
David Buxton, CEO, MotivAction Group Ltd