What did we do?
Focusing on "personalities", Full On Marketing devised a series of characters that could be used in conjunction with a variety of cleaning products and situations. The characters were honed down to 6 keys concepts and developed further. Each was given a name and character, and enabled as concepts in a wide range of materials. The final characters were then applied to all the types of media required, including:
What did they say?
Brian Chapman says, "I have a real desire to liven up the industry, and show it for what it is: a vibrant and essential business environment. In addition, the green message was key for us". He says, "Full On Marketing translated my wishes into living material. With the help of characters, names and colours, the "people" side of our business now shines through in everything we do. We were really pleased with the outcome, and the best bit is - there is plenty of scope for growth and evolution of the new brand."